FERRANIA - HISTORY OF ITALIAN CINEMA AND INDUSTRIAL ARCHAEOLOGY IN THE BORMIDA VALLEY
Cairo Montenotte
Description
The Bormida Valley is a treasure which speaks of unique traditions, art, ancient trades, food and wine culture. We suggest discovering it by bike & train: the railway line as way of moving over longer distances and as a comfortable "metro" with bikes in tow to get to know the areas and the communities of this kaleidoscopic and amazing valley.
What have some of the masterpieces of Italian film such as Roma Città Aperta, La Ciociara or Totò a Colori, the first Italian film in colour, got in common?
Come with us and get to know the story of Ferrania.
Note
The history of Ferrania is a story full of twists and turns and intuitions:
The factory was established in 1915 as the expansion of an explosives and dynamite factory to tackle the demand during the First World War. At the end of the War, with the considerable stock of explosives and chemicals, as well as machinery, it was decided to reconvert production and produce nitrocellulose, which at a lower grade of nitration, and together with camphor as plasticiser, from explosive material becomes cinematographic film. The Ferrania brand became the Italian leader in the production of photosensitive material for cinema, photography, graphic arts and radiography. The company saw its maximum development after the Second World War thanks to the success of the first film in colour realised in 1947 in Europe, the Ferraniacolor. The strong partnership with Cinecittà began: Roberto Rossellini, Vittorio De Sica, Pier Paolo Pasolini, Alberto Lattuada, Steno, the biggest directors and their photography directors, entrusted themselves to the company which was able to compete with colossals such as Agfa and Kodak, with the new departments in continuous expansion and a real city developed around the company, with the residential village for the workers, the afterwork club, the recreational-sporting activities. In 1964, the company was purchased by the American multinational 3M, which invested heavily in research promoting the birth of new products and patents. In the 1980s, 3M chose to concentrate the activity of the factory on the photographic sector and it became world leader in medical imaging. In the following decades, with the advent of new digital technologies, the demand for photosensitive products fell drastically, eventually leading to the closure of Ferrania.
In the Museum you will retrace the industrial vicissitudes of the factory, but also the history of cinema, communications and the social history of the workers’ village of Ferrania. Before the popular itinerary to discover the factory sites, stop to enjoy a local specialty, the "tira" a De.Co product. According to tradition, its origin relates to the Napoleonic battle of Millesimo. But this is a story which you will only become acquainted with in the Bormida Valley.
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Date
from 01/04/2025 to 31/10/2025
Rates / Supplements
Price per person from:
€ 85,00 (groups of 2 pax)
The price includes:
Guided tour of the Ferrania Film Museum - light lunch with tasting of local products- Ferrania extended museum - insurance
The price does not include:
Transfers and anything not specifically listed under "the price includes"
Supplements:
Guided tour of the industrial site minimum 10 pax additional charge of euro 15 / person (prices available on request for other numbers of people)
Dinner in agriturismo additional charge of euro 50 per person
Dinner in luxury resort (historic residence with 13th century chapel which can be visited by the guests)
additional charge of euro 75 per person
E-bike rental euro 50 (full day) per person per day
Info
commerciale@viaeperviaggiare.it
www.viaeperviaggiare.it
CONFIDENTIAL & B2B RATES: on demand
Technical Directors
Monferrato Travel by Monferrato to Taste (P.IVA 03936680044)
Dafne Viaggi (P.IVA 03463700108)
IC World (P.IVA 09178850013)
Global Tourist srl (P.IVA 01363300052)
* Estimates and availability will be verified and confirmed at the moment of the request.