04/04/2023 - 31/12/2023
Via Cavour 84, Alessandria

Description

Borsalino is a brand ambassador of Made in Italy in the world, the name immediately calls to mind the hat worn in famous films or by stars of films and showbusiness. Everyone remembers the goodbye scene in Casablanca with the couple of lovers Bergman and Bogart or Alain Delon and Jean Paul Belmondo in the homonymous film? Or the magnificent Panama worn by Toni Servillo in the Oscar film La grande bellezza? The factory founded on 4 April 1857 in Alessandria, is still producing hats with the techniques and craftsmanship of the past.
Thanks to the factory visit, you will discover that 52 processes by skilled artisans are required to make a Borsalino hat; each stage is carried out exactly as it was 166 years ago, no serial moulds just passion and a high level of professionalism.
The journey continues at the Museum: with modern multimedia supports you will go back over the history of the Borsalino family and its unbreakable bond with the city of Alessandria. The route continues through the eight monumental windows designed by Arnaldo Gardella for the ancient Borsalino Samples Room which rhythm the passage among as many narrative sections with more than two thousand hats on show. A journey among cinema, art and design through the most famous hat in the world.

Note

Factory visits are organised on Wednesdays and Fridays (except for business closures) and always by appointment.
Group vists are possible on other days by appointment (max 10/12 people).